The Armida Winery "Poizin" wine boasts one of the most gorgeous bottles I have seen in awhile. The detailed skull graphic is silkscreened onto the dark bottle. The 'reserve' edition arrives in a wood coffin!
Gimmicky? Yes. A few skeptical guests at my last soiree mocked me for falling prey to creative marketing, especially upon seeing the screw-top cap.
Fortunately, the wine is actually quite tasty. It is described as a blend of petite syrah/zinfandel (again, bad rep), but not as sweet as one would imagine. The dominant notes of plum, blackberries, vanilla made it a really nice compliment to the filet mignon with blackberry sauce I served. I finished with a ricotta cheesecake with more berries and spiced crust, and the wine was appropriate through dessert as well.
Granted, I am far from a wine expert, but quick checks online reveal many good reviews for this vintage from people much more knowledgable than myself.