Friday, August 5, 2011

Gareth Pugh - Summer Rooftop Goth




NYC has been hit with record high temperatures and unbearable sun.  Those are not exactly the ideal conditions for Gothic fashionistas, but it didn't stop them from supporting Gareth Pugh's launch of his M.A.C. cosmetics collaboration.

The season-defying black-clad guests at the New Museum's patio enjoyed having their nails in done in various wicked shades of off-black.  Many wore the designer's label.  Pugh's nails himself were a witchy iridescent green and purple. Vampire-worthy crimson lips kissed cheeks while clueless pastel-clad tourists passed by below.

Gareth Pugh had previously collaborated with M.A.C. for his "Goddesses from the Grave" runway show in 2010.  One of the reasons the designer created this line was to that there would be a product with his aesthetic that was accessible to everyone (pricewise, style-wise, etc.)  The cosmetics packaging will be a special edition in his signature palette of black and grey and will hit stores in November.

Photos By Steve Eichner